With gas prices hovering around $4.50 per gallon and the average new vehicle costing nearly $50,000, affordability is a major concern. Subaru is responding by cutting prices for the 2027 Impreza.
The 2027 Impreza is scheduled to reach dealerships late this year with a starting price of $24,595. That undercuts the 2026 Impreza Sport by $2,000, as last year’s model started at $26,595.
The lineup reshuffle replaces the Sport with a new Base trim. Although Subaru has provided few details, the entry-level model includes LED steering-responsive headlights and dark gray 17-inch alloy wheels. Pure Red has also been dropped in favor of a new Ignition Red exterior color.
Inside, the Base model keeps things simple with black cloth upholstery, a four-speaker audio system, and dual 7-inch displays supporting wired Android Auto and Apple CarPlay. Split-folding rear seats, dual-zone automatic climate control, and keyless access with push-button ignition are also standard.
The cabin may reflect the cost-cutting, but Subaru says interior quality has improved for 2027 through upgraded door panel materials and revised stitching on the center console.
Subaru’s EyeSight driver-assistance suite is standard, including Adaptive Cruise Control with Lane Centering, Pre-Collision Braking, and Emergency Stop Assist. Lane Keep Assist, Lane Departure Warning, and Sway Warning are included as well.
A 2.5-liter four-cylinder supplies 180 hp (134 kW / 183 PS) and 178 lb-ft (241 Nm) of torque. It drives through a continuously variable transmission and comes with standard all-wheel drive.
The Price Reduction Has Its Trade-Offs
Although the $2,000 reduction is welcome, the outgoing Sport trim offered considerably more equipment. It included LED fog lights, larger 18-inch alloy wheels, two extra speakers, and an 11.6-inch infotainment display with wireless Android Auto and Apple CarPlay.
However, the Sport was hardly sporty under the hood, using a 2.0-liter engine rated at 152 hp (113 kW / 154 PS) and 145 lb-ft (196 Nm) of torque. The new Base trim is therefore not only cheaper, but also delivers 28 more horsepower.
Impreza RS
The range-topping Impreza RS remains priced at $29,495 and appears to carry over largely unchanged. It now features an upgraded wireless smartphone charger with “enhanced performance,” while also receiving the previously mentioned Ignition Red paint option and interior material updates.
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